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Communications

Connecting, Informing, Engaging

The Fort Smith Public Schools Communications Department is dedicated to fostering strong connections between our schools, students, staff, parents, and the community. we hope to deliver clear, timely, and engaging communication that reflects our commitment to excellence and transparency in all that we do. The FSPS Communications Department manages the district's communications and provides communications support and consultancy to all school campuses.

Northside and Southside students celebrating after graduation

Our Goals

We believe that effective communication is the foundation of a thriving educational community. We are here to provide:

  • Clear messaging for parents, students, and the community regarding important dates, resources, and district updates.
  • Up-to-date news and information about our schools and district-wide information.
  • Insightful content that highlights the achievements, milestones, and stories of our students, teachers, and staff.

What We Do

Media Relations

We develop and distribute press releases on district news and respond to media inquiries, ensuring that accurate information is provided to the public. Our team also coordinates interviews with reporters and manages public records requests for the district.

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Dr. Morawski standing in board room

 

Announcements & Crisis Communications

The safety and well-being of our students and staff are our top priority. In case of emergent incidents or crises, we work closely with administrators and staff to provide accurate and timely updates to families.

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Sample Text of FSPS texting that there is no school due to water

 

Digital Communications

Our team manages the district's online presence, including the website, social media, and district news. We ensure that important information is easily accessible and keep the community informed about student achievements, events, and district programs.

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screenshot of the FSPS facebook page.

 

Programmatic Support

We help highlight the achievements of students and staff through district programs. We also assist district leadership in communicating important messages to both internal and external stakeholders, ensuring that key information reaches the right audiences.

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Howard Superintendent star posing with superintendent, board president, teacher, principal, and mom

 

Branding & Advertising

We oversee district branding and advertising to ensure consistent and effective communication of the FSPS brand. We also collaborate with school campuses on individual branding projects to enhance their unique identities within the district.

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all district and school logos arranged in age and alphabetic order

 

Visual Asset Development

We create and manage a wide range of visual assets, including graphics, professional photography, and video. These assets are used for both district-wide communications and individual school projects, ensuring that our messages are visually engaging and aligned with our branding.

Student hugging principal Nancy Burris on the first day of school